Overview
55 years ago, on October 1 1968, the first brand advertising spot appeared on the French television screen. Over the next three decades, thousands of creative little films would seduce and build our collective memory. Kitschy or cult spots, humor, slogans, music, stars, gimmicks, grand spectacle or sex appeal: during its golden age, how did advertising convince? Thierry Ardisson has brought together almost 400 advertising clips to relive the era of the conquest of minds and wallets.
Director
Matthieu Jaubert
Writers
Anne Saint Dreux, Thierry Ardisson
Country
France
Language
French
Top Cast
Images
Keywords
WHAM!
2023
The Last Waltz
1978
The Atomic Cafe
1982
Making Waves: The Art of Cinematic Sound
2019
Lumière!
2016
The Velvet Underground
2021
Becoming Led Zeppelin
2025
Fuck
2006
The Sparks Brothers
2021
Nouvelle Vague
2025
John Candy: I Like Me
2025
Visions of Light
1992
Django & Django: Sergio Corbucci Unchained
2021
Joy Division
2009
Milius
2013
Drunk Stoned Brilliant Dead
2015
Artifact
2012
Skin: A History of Nudity in the Movies
2020
Easy Riders, Raging Bulls: How the Sex 'n' Drugs 'n' Rock 'n' Roll Generation Saved Hollywood
2003
Apollo 13: Survival
2024